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Are You Ready?

June 24, 2020
To help grow your residential electrical contracting business revenue, be prepared to meet your clients’ needs 24-7.

As an electrical contractor, you must always be ready to strap on your tool pouch and take care of your clients. One of the best ways to grow your revenue is to properly prepare your business for storm season.

What happens to an electrical system when rain, wind, lightning, ice, or snow make its way to your neighborhood?

Many people experience outages due to fallen trees, lightning strikes, and downed power lines. When this happens, how do you make sure your business is top of mind when people need help? First, you should always reach out to your existing clients. At Mister Sparky, we receive 60% of all revenue from existing clients. That’s too much money to put at risk because your business is not prepared to respond. In order to receive calls and be the first choice in those “need you now” moments, you must educate your clients on the products and services you offer. I have had people tell me that they didn’t call us when their power got knocked out because they didn’t know that we did that type of electrical work. I took that to mean we needed to properly educate our clients on what we do.

Second, are your vans sufficiently stocked with the proper inventory in order to complete any emergency call? Not having the right items in your van could cost you thousands of dollars in lost revenue. I can’t tell how many times we got the job simply because we were prepared. Doing this may initially cost you time and money, but you won’t regret it in the long run.

Customers may feel under pressure during power outages, so it is important to train your techs to be sensitive to the emotions the client may be feeling. A “matter of fact” or purely technical attitude can make you an

undesirable choice for providing their needs. One simple way to show your clients you care is by listening to them and empathizing with their feelings. Most clients make choices based on their emotions and trust in a service provider.

Take a moment to review the following tips:

  1. Provide club memberships to ensure you have maintenance contracts with your clients. This guarantees you are at the top of their mind and easily accessible.
  2. Keep surge protectors, eye bolts, panels, breakers, mast pipes, meter bases, weather heads, service cable, etc., in the truck. 
  3. Make sure your website and all company brochures state exactly what kind of electrical work you are equipped to perform.
  4. Train your electricians to be available and offer 24-7 service.
  5. Be prepared to deal with insurance adjusters and offer itemized estimates for review.
  6. Save contacts at the local power company on your smartphone.
  7. Understand all applicable local codes associated with the work you are quoting.
  8. Offer financing to lock in the higher revenue jobs. 

Always be ready when your client calls, and remember you cannot deposit excuses in the bank.  

Talbot is a licensed, master electrician in Georgia, where he was born and raised. He has been in the industry for 19 years and is currently the operations manager for Mister Sparky Atlanta, where he oversees a team of technicians. In his spare time, he plays with his kids, volunteers, and enjoys flipping houses. He can be reached at [email protected].

About the Author

Gerald Talbot | Operations Manager

Gerald is a licensed, master electrician in Georgia, where he was born and raised. He has been in the industry for 17 years and is currently the operations manager for Mister Sparky Atlanta, where he manages a team of technicians.

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In the typical facility, the plant manager has X amount of discretionary spending power that can be directed toward a single purchase. At each level of management down, discretionary spending is stepped down into smaller amounts. Anything beyond a given manager’s limit must be appealed to the next level up. For example, the Plant Engineer can’t quite swing a purchase of $5200 but the Plant Manager can approve it. This informal arrangement reduces corporate overhead and improves operational efficiency. It does not address whether the spending decisions would make financial sense to the Chief Financial Officer, but the cap at each level keeps any mistakes to a reasonably acceptable loss or misallocation of resources. Beyond the Plant Manager’s limit, there is usually a formal process for getting spending approval. It typically involves filling out a Capital Request (or similarly named form). In well-run companies, the form is very structured. It mostly wants some basic information that will give the reviewer(s) the ability to justify not just the purchase but also the cost of acquiring the capital to do so. Because the funds will typically be borrowed by the corporation, the cost of capital must be balanced against the return on investment. There will be at least one person crunching the numbers to make what is called “the business case” for the proposed spending. Making the business case is something you should do, in some way or another, when considering spending within your approved limits. If the spending is above your approved limits, then the manager above you will need a bit beefier of a business case. The business case must take into account the value obtained versus the money spent. Consider the purchase of a thermographic camera. If you intend to purchase a mid-range camera but nobody at your facility is trained and certified in its use, the purchase is probably a waste of money. You’d be better off getting an entry-level camera and then arranging for a path toward certification if you intend to have that ability in-house and it makes operational and financial sense to do so. And generally, it makes sense to have a person or two with Level I certification so they really understand how to get the most out of a camera system that’s beyond the basic level. On the other hand, if you were a manager at an electrical testing firm with several Level III Thermographers you would be wasting your thermographers if you decided to “save money” by equipping them with only basic or even intermediate camera systems. Your firm needs to be able to troubleshoot problems when that important client calls in a panic. Your thermographers need the tools to do that job, and “cost-saving” on camera systems won’t cut it. Presumably, your clients are smart enough to already have basic camera systems; they just don’t have the expertise to use advanced systems. Sometimes a different logic applies to other types of test equipment. In the typical plant, maintenance electricians need sophisticated DMMs. If they lack the training to use the features that are needed for most effectively keeping equipment running, simply choosing a less capable DMM they already know how to use is not the answer. They need the appropriate DMM along with the training on how to use those features correctly. So far, we haven’t looked at the need to crunch any numbers to make the business case. What we have done is think about the match between the purchase, the problem that needs to be solved, and the ability of the user to solve the problem using that purchase. This sounds like a common sense approach that everyone would naturally take, but people often lose sight of the reason for the purchase in the first place. The tendency is to either go all out on something they can’t use or don’t need, or to “save money” by shortchanging the end users with something that doesn’t allow them to do what they need to do. What about those numbers? When you do a purchase request, a bean counter is going to try to determine the cash flows involved (typically in monthly periods). If you write something like, “The payback period is three years,” they don’t find that helpful. Lenders care that a loan can be serviced, and cash flow is the critical factor in calculating whether it can. Thus, beancounters don’t use payback to determine whether they can afford to borrow. They use the Internal Rate of Return (IRR) or Modified Internal Rate of Return (MIRR). Formulas for both IRR and MIRR have been in spreadsheet programs for over two decades, but before that they were determined using a Business Math Calculator (about $150 in 1990). And before that, they were laboriously calculated by hand. The cash flows that are charted will be either additional revenue generated or losses prevented. To help the person who figuratively wears the green eye shade, tie the use of the test equipment to a revenue stream. A major appliance plant in Tennessee has several production lines that collectively produce $1,560,000 per hour of revenue. Thus each minute of unplanned downtime is quite costly. If the plant electrical engineer there wanted to upgrade test equipment in a way that exceeds the Plant Manager’s spending authority, he needs to help the green eye shade guy do the math. He can cite short case histories from the past two years and briefly explain how having X capability (present in the new equipment, absent in the existing equipment) would have saved Y minutes of downtime (which the green eye shade guy will calculate out in terms of revenue and cash flow). The green eye shade guy also needs to know whether each case history is a one-off that will never recur or if it’s representative of what to expect in the future. You can settle this question with a brief explanation. For example, “The responding technician did not have a [name of test equipment]. Consequently, he had to arrive at the same conclusion by other means to the tune of 24 minutes of downtime he would not have incurred if he’d had a [name of test equipment]. This problem occurred once on Line 2 and twice on Line 4.” Now the green eye shade guy can simply add up the downtime, monetize it, and create the cash flow analysis. And it’s really good for something like a power monitor. For example, “In this particular case the plant did not have a monitoring system capable of detecting short-term bursts of power, which we call transient spikes, and alerting us. Transients happen with no notice, and usually without being detected. 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