Zekelman Industries recently kicked-off an integrated marketing campaign to spotlight the issue of illegally imported steel products into the United States and to encourage the electrical industry to buy American made product.
The campaign, simply titled “Demand Domestic,” is designed to tap into the pride that electrical contractors have in the products they use and projects they complete, as well as the service and support distributors provide to contractors. The campaign leverages trade advertising, social media, video, direct marketing, and public relations. The campaign will also incorporate a host of activation and event marketing activities at the National Electrical Contractors Association (NECA) and Independent Electrical Contractors (IEC) tradeshows.
“As pressure escalates on electrical contractors to deliver on time with exceptional quality, taking a chance on imports risks longer lead times, limited offerings, and real quality concerns adding to higher cost, contractor frustration, and customer dissatisfaction,” said Jim Hays, President of Electrical, Zekelman Industries. “At Zekelman, we will continue to invest in our plant, our equipment, our teammates, and ultimately, our customers so that they can deliver superior quality and meet time expectations.”
To learn more, visit the Zekelman Industries website.
