You work so hard to get the phone to ring, but once you visit new customers, are you turning them into lifetime clients? Here’s a quick review of some basic principles that lead to success in the service industry. Let’s start with a quick profitability puzzle for you. Which of these scenarios mean more to your company? Scenario 1: A homeowner calls you from the Yellow Pages. You run a service call to their home, generating a large amount of revenue. However, they never call you ...

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