ABB Revs Up to Bring Products and Expertise to U.S. Customers

ABB’s Electrification business is kicking off a nationwide interactive road show. The #PowerBetter road show is aimed at helping new and existing customers understand how ABB technology can deliver safe, smart, and sustainable solutions to where they live, work, and play. The first leg of the tour begins in Phoenix and winds through 15 American cities. Strict Covid-19 protocols will be enforced to ensure safety, including reservations, masks, and social distancing.

The ABB #PowerBetter tour is a trade show on wheels, showcasing the complete ABB one-line from source to socket, featuring the new ReliaGear family portfolio. The road show trailer will provide an engaging, hands-on experience in a controlled, comfortable environment. The road show provides the setting for one-to-one dialogues with existing and prospective customers, delivering an immersive experience and brand interaction.

The road show trailer highlights the latest ABB electrical products, services, and solutions, including the newly integrated portfolio of ABB advanced technology components with the legacy GE equipment. Customers will be able to see, touch, and learn more about ABB’s safer, smarter, and more sustainable product solutions through interactive displays of the fully integrated one-line portfolio, including medium voltage, low voltage, controls, circuit breakers, software solutions, and residential solutions.

For more information on the first leg of the tour, to view a list of the products on board, and find an event near, visit https://electrification.us.abb.com/powerbetter-roadshow.