Sycamore, Ill.-based Ideal has kicked off its Start Your Engines sales promotion, running now through April 11. The number of wire connectors purchased by contractors determines their Start Your Engines rewards. The grand prize for buying 200,000 connectors is a trip to the Richard Petty Driving Experience (RPDE).

For more information about Ideal’s Start Your Engines promotion, contact Ideal Industries at (800) 435-0705 or visit the company’s Web site.