For the seventh year in a row, Ideal Industries, Sycamore, Ill., will put on its OktoberTest sales event. Set to run the entire month of October, the program awards prizes for qualifying purchases of the company’s circuit tracers, TightSight and 400A clamp meters, and circuit breaker finders.

Supported by the company’s national distributor network, this year’s OktoberTest promotion has a theme of “Innovation is Always on Tap.” Electricians can pick up sets of two 20-oz. Pilsner glasses and OktoberTest coasters for buying Ideal testers, and other prizes such as Twist-A-Nut screwdrivers, utility knives, and new receiver holders for the company’s tracers.

For more information, visit the company’s Web site.