According to a recent report by Venture Development Corporation (VDC), the plug-in power line surge suppressor market averaged 5% growth during the last two years, despite a difficult 2001. The primary driver of these changes has been the winning of accounts.

The study points out that the plug-in surge suppressor market shows signs of becoming more like a commodity business. There are few barriers to entry, and the competition for shelf space is growing. There has been a relatively slow trend towards consolidation in the industry, one that is not expected to increase rapidly in the near future. Such an intense business environment is forcing vendors to look for means by which they can gain a competitive advantage.