NEMA, Rosslyn, Va., expects that its enLIGHTen America initiative will reach a wider audience in 2010 with its message about energy and costs savings through lighting renovation. Launched in August 2008, enLIGHTen America has primarily targeted executives in the building owner/operator markets. It provides tools and information on the advantages of upgrading old lighting products and systems.

"We have reached hundreds of thousands of people during our first year of operation, and our members think we are making a difference," says Ron Runkles, NEMA lighting industry director. "In our second year, we plan to continue our focus on building management executives and also expand our message to reach contractors, distributors, and lighting maintenance companies. These are natural partners to help us grow lighting upgrade and renovation activity in the United States."