King Innovation is the new corporate name for King Safety Products. The announcement was made by company CEO, L. Herbert King, Jr. The name change to King Innovation reflects the company’s mission with the safe, quality products.

“We continually improve our products through innovative thinking in order to exceed customer expectations for quality products and service excellence,” says King. “The name King Innovation encompasses the company we have become today.”

Deborah Hostetter, vice president of marketing, says the company will assertively promote its products under the new name and that the industry’s familiarity with the company’s patented silicone-filled connector has assured a smooth transition to the new name.