Cerritos, Calif.-basedIsuzu Commercial Truck of America, Inc. (ICTA) is directly distributing its low cab forward commercial trucks through its network of Isuzu dealers and through GM's network of Chevrolet and GMC medium duty dealers. “While our joint venture with General Motors was successful in terms of sales growth and market share,” says Makoto Kawahara, president of ICTA, “our new distribution plan will allow us to better address new products and applications and better serve the needs of our dealers and customers."
The company plans to increase its sales outside of its Japanese domestic market to more than 300,000 truck sales in the coming years.