DQ Grill & Chill restaurant signage is a pioneer in accent lighting material

International Dairy Queen, Inc. recently eschewed traditional neon for the signage at its DQ Grill & Chill restaurants. The company chose Providence, R.I.-based Mule Lighting’s LED-FLEX lighting for the accent lighting around the building.

Unlike neon, which is mounted on special brackets, Mule LED-FLEX fits into a C-channel and bends around corners and is wired with a single lead fed through the building to a low-voltage transformer.