In 2010, Willoughby, Ohio-based Ericson Manufacturing Co. will make significant strides in the support of national breast cancer awareness through a new partnership with Susan G. Komen for the Cure, the world’s largest breast cancer advocacy organization. Through its new Extension of Hope initiative, the manufacturer will donate 10% of proceeds from now through June 30 for each sale of its new hot pink-colored Hog Hide cord sets displays to help fund life-saving breast cancer research and community outreach projects.

Those who purchase the special Extension of Hope cordsets, recognizable by both their hot pink color and the distinctive Susan G. Komen for the Cure pink ribbon label on the packaging, also will receive a free Ericson/Pink Ribbon ball cap when they register their product online at www.ericson.com.

"We are fortunate to help make a difference for such a noteworthy cause that has far-reaching effects on both women and men," says Jim Johnson, Ericson national sales manager. "We're proud to be part of finding the cures for this disease. We want to share this with our customers and all the industries in which they work, as well as our friends and families, to ensure that together, we provide a true extension of hope."