NEMA, Rossyln, Va., has revealed the results of new market research that provides a clear picture of America’s need for information about energy and cost saving through modern lighting systems. The research focused on the owners and operators of commercial, industrial, institutional, and health care buildings. Findings indicate that 41% of building owners plan to upgrade lighting products and systems within the next year, primarily to save money and energy (78%) and lower maintenance costs (40%).

According to Ron Runkles, lighting industry director for NEMA, the association is working with its members to build awareness of the value of modern lighting through its enLIGHTen America campaign. “The results of the research showed that 82% of building owners did not know the commercial building tax deduction was extended by Congress to 2013,” says Runkles. “We’re providing a service by letting people know there is a quick payback by investing in lighting renovation. For example, 38% want a three-year return on investment. And it’s green: The 30% building energy savings is almost a bonus.”

The research also revealed that 74% of those surveyed plan to apply for utility rebates; 61% did not currently use lighting controls; and 27% were pursuing U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) certification. Also, 96% of building owners consider sustainability either “important” or “somewhat important.”