According to results from Consumer Electronics Association's (CEA) ninth annual State of the Builder Technology Market Study, 78% of those surveyed said using home technology to market new homes is either "somewhat important" or "very important." In addition, 27% of builders surveyed say home technologies have helped increase revenues either "somewhat" or "greatly."

"Structured wiring had a big jump in terms of the percentage of builders offering it (83%) and in terms of the percentage of home with it installed in 2010 (45%) versus 2009 (37%) as more consumers look to future-proof their homes," says Chris Ely, CEA’s manager of industry analysis.