Bill Moore, a former marketing executive with Ace Hardware Corporation, has joined Mr. Electric, the world's largest electrical service and repair franchise, as a California-based regional manager for the rapidly growing franchise network. For the past six years, Moore managed national marketing, advertising, corporate communications and public relations functions for the Fortune 500 company and its 5,000 independently owned locations.

In his new role for Mr. Electric, Moore will borrow from his extensive background of counseling small-business owners in all aspects of business operations to assist the franchise in its next phase of national growth. He brings to Mr. Electric more than 28 years of experience in financial planning, successful retail practices, advertising and marketing, competitive positioning and strategies for profitable growth.

“Bill's expertise is unsurpassed,” said Tom Buckley, president of Mr. Electric. “He joins our company at the perfect time as we seek to support our franchise owners at the grassroots level and continue to build our rapidly-growing network.”

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