SAN JOSE, Calif., June 11 /PRNewswire/ -- Every year billions of dollars are lost as a result of power fluctuations, rendering electronic equipment useless and increasing periods of production downtime. Consequently companies are demanding solutions that can protect their operations from power surges and electrical outages.

New analysis from Frost & Sullivan ( ), North American Transient Voltage Surge Suppressors (TVSS) Markets, reveals that this industry generated revenues of $790 million in 2001 and is projected to increase steadily to nearly $1.4 billion by 2008.

"Zero downtime is a requirement for all end users since a break in productivity can result in revenue and production losses," says Frost & Sullivan Research Analyst Vishal Sapru. "As a result, the ability to satisfy the consumer's demand for equipment that can eradicate downtime is a growing concern for TVSS participants."

While power outages can easily lead to loss in sales when production lines are down or computers are off-line, the hidden costs are often much higher. If these problems become commonplace, suppliers and clients will quickly lose confidence in a company's ability to meet its commitments. In addition, employee productivity is likely to decline, the firm's image will suffer, and sales will drop.

"Customers and partners expect an organization's services to be available any time, on demand. If these service requirements are not met, the company's reputation can collapse along with its stock value," states Sapru. "In the past, only a few critical systems required high availability. Now, from the front to the back end, power quality equipment such as TVSS must support business-critical applications."

As a result, consumers are seeking products that not only protect sensitive equipment from electrical fluctuations, but also provide back-up power as an additional safeguard. TVSS industry participants face the challenge of supplying firms with complete power quality solutions.

"Based on the need and sensitivity of modern electronic devices, the end user must purchase different power quality solutions; however, this is not cost-effective. Research shows that the bundling of solutions will be a major issue which will concern all TVSS manufacturers," states Sapru.

Since the requirements of individual end users will vary, manufacturers must provide customized solutions in order to meet the total power quality needs of each customer. Furthermore, participants must also actively educate clients about the wide range of benefits they stand to gain through such offerings.