Online Advertising Opportunities

Take advantage of the dramatic growth on ecmweb.com with our diverse selection of online offerings. These online opportunities give you the flexibility to shape an integrated program that best fits your needs.

EC&M offers several ways for you to market your products/services on the web including:

  • Newsletters
  • Banners Content
  • Category Sponsorships
  • Video
  • Podcasts 
  • Webinars: Sponsor a roundtable discussion moderated by our editors and leading industry experts, or create your own content to be webcast over the Internet to our target audience.
  • Sponsored White Papers: Share any white papers or research with our readers by sponsoring a special white paper section. Sponsored white papers enable you to share your knowledge and strengthen your brand, while capturing qualified leads.
  • Special Reports: Sponsor an online special supplement that is unique in its design and content, covering topics in more depth than typically found in feature articles.

For further information download this Online Opportunities PDF.

Technical Specifications: 

Website formats currently accepted:
GIF, Animated GIF, JPEG, HTML, Flash, Unicast

Newsletter formats currently accepted:
GIF, Animated GIF, JPEG (Rich media is not accepted in newsletters).

If you are sending an animated GIF for one of the newsletters that can accommodate an image, please make sure the first frame contains all necessary information before cycling through the rest of the frames. Readers on Outlook 2007 will only be able to see the first frame. Readers on other versions of Outlook or on different e-mail programs will be able to see the full animation.

Will Accept for Testing:
Enliven, DHTML, Audio, Real, Shoshkeles

Non-Accepted Formats:
Java, Java Applet, Video

3rd Party Ad Serving:
Penton Media will accept most 3rd Party Ad Tags including DART, Bluestreak, MediaPlex and L90. All 3PAS must be accompa-nied by anti-caching documentation.

Newsletter Dimensions and File Sizes:
160x600, 180x150, 300x250 Maximum file size for all units is 40k.

Frames and Looping:
Maximum frames - 4 • Looping - 3 times

Materials Due:
Materials due two business days prior to posting for banner ads and five days prior to posting for rich media ads. Include referring URL and alternate text with instructions.

Cancellation Policy:
Banners, sponsorships and e-newsletters require a two-week written cancellation notice.

Media Kit Information