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Chief Business Marketer is the new monthly e-newsletter from Chief Marketer that’s written specifically for senior marketing managers, ad managers and media buyers at leading B2B companies and ad agencies. Each edition provides case studies that look at real-world situations and solutions…how-to articles that offer practical tips and advice for addressing today’s unique marketing challenges…and insights into the latest industry research covering B2B markets.

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Jul 26, 2016
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Data-Driven Decisions Through Smart Building Technology – How IoT Impacts Facility Professionals

The Internet is this generation’s industrial revolution. It continuously creates new opportunities and impacts our facilities across every industry. One important example is how IoT has impacted facility operations through integration and accessibility of many of the building systems. Much like the convergence of IT and Telecom into VoIP, the internet has the capability to align facilities and IT to create a Smart Facility....More
Jul 28, 2016
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Next Generation Lighting- The Emergence of POE for Lighting

Historically, lighting controls have always had a singular responsibility: Manage the light. Until now....More
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