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Sylvania Announces 40 for the Future Earth Day Challenge

Mar 22, 2010 10:34 AM

Lighting manufacturer challenges consumers to save 40 million kWh of energy to honor Earth Day's 40th anniversary

Danvers, Mass.-based Osram Sylvania is announcing its 40 for the Future Earth Day challenge to rally and inspire consumers to save a collective 40 million kWh of energy in the 40 days leading up to Earth Day on April 22. The 40 for the Future Earth Day challenge is designed to show consumers how easy it can be to green their lifestyles, their homes, their office, and their communities. Specifically, the campaign challenges consumers to take every day actions that will collectively save 40 million kWh of energy between March 14 and April 22.

"The Sylvania 40 for the Future Earth Day challenge was created to encourage a collaborative commitment to our natural resources and remind people that there are a variety of ways to make a difference," says Jennifer Dolin, manager of sustainability and environmental affairs for Osram Sylvania. "While 40 million kWh might sound like a big number, the small actions we take every day can have a big impact when combined. "The goals of this campaign are to save 40 million kWh by April 22 as well as motivate energy-efficient lifestyle practices that go beyond Earth Day. "

Consumers and businesses in the United States and Canada are invited to enter their commitment as to how they will contribute to the 40 for the Future Earth Day challenge on the Sylvania Web site. Participants can check the progress of the challenge and how many kilowatt hours of energy have been saved thanks to a real-time online meter. The site is pre-populated with several energy-efficiency actions for the home and the office. Participants need only select the actions they choose to take for 40 days, and their energy savings will automatically be tallied.

All those who take the Sylvania 40 for the Future Earth Day challenge will be rewarded with a coupon for $1 off the new Sylvania Halogen SuperSaver or a Sylvania CFL, valid at participating retail locations in the United States. In addition, one entry each day, for 40 days, will be selected in a random drawing to receive a new Sylvania 40W replacement LED Ultra light bulb, and weekly winners will be selected in a random drawing to receive annual passes to The National Parks system. Finally, a grand prize winner will be the lucky recipient of a carbon-neutral, three-night Disneyland vacation for four that includes airfare, hotel, and park passes. Daily winners and campaign updates will be announced on Twitter @Sylvania.

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