Solar Exchange has launched its cloud-based commerce platform, which automates the buying and selling of goods for the solar industry. Professionals across the solar value chain have begun to do business with each other via the trading platform. More than $28 million in solar content has been put up for auction in the first week.

Solar Exchange uses online business-to-business (B2B) auctions and request for quote (RFQ) capabilities to facilitate sales and procurement activities. These capabilities create a direct connection between qualified solar businesses, large and small, along the entire solar value chain, including raw material and component suppliers, panel and BOS manufacturers, Engineering-Procurement-Construction (EPC) companies, developers, integrators, utilities, and power companies.

The company unveiled the Solar Exchange trading platform this week with 25 solar companies participating in their Founding Member program. Current founding members include: Hanwha SolarOne, Astronergy, REC, GCL, ReneSola, LDK, Conergy, ET Solar, Wirsol, Omnik New Energy, Motech, GPPV, AEG, Empergy, Eoplly, Harsha Abacus Solar, Hareon Solar, Galileo Solar, Kohima, TATA Power, Amro Technology, Jaisun Solar, Cinnamon Solar, and Delta Energy Systems.

SolarExchange.com is accessible in English, German, and Chinese, and has local service offices in the United States, China, Germany, and India, with plans for future market support in other emerging solar markets. To enable solar companies to benefit from this new trading solution, Solar Exchange is offering a free 6-month trial offer for all companies that register by Sept. 30, 2013.