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Expanding Our Reach

Oct 1, 2002 12:00 PM, By Michael Eby, Editor-in-Chief

Starting with this issue, EC&M just got bigger — a lot bigger! The magazine now reaches 145,000 electrical professionals every month. That's a 45% increase in our readership base. What does this mean to you? If you're an existing EC&M reader, you'll be pleased to learn that the circulation increase will allow us to expand our editorial coverage into new markets. For our new readers, I'd like to welcome you to our magazine. I'm confident our editorial team will serve you well.

So what's behind this change? After careful consideration, our publisher and executive management team determined that by combining the strengths of EC&M and CEE News, we could better serve the needs of our readers and advertisers through a single publication. Therefore, CEE News will cease publication (as of the September 2002 issue), and EC&M will absorb 50% of its circulation into our new subscriber base. Starting with this issue, EC&M will reach 85,000 subscribers in electrical contractor firms, 35,000 in industrial plants and commercial/institutional facilities, and 25,000 consulting electrical engineers.

As we finish this year, the “new” EC&M will expand its coverage to include the residential and light commercial construction and low-voltage design, installation, and maintenance markets. These changes will allow us to broaden our reach and build upon our roots in the industrial design, construction and maintenance markets. Here's a rundown of the new items we'll add to our already powerful lineup.

• Market Watch — A one-page department focusing on the latest trends in the electrical market.

• Product of the Month — An expanded product review on one item that the EC&M editorial team deems a “must see.”

• Power Quality Advisor — A special section devoted specifically to power quality, including a new one-page department (Ask the Experts) devoted to providing answers to your power quality questions; a monthly column (Inside PQ) focused on standards updates, head-to-head test results, investigative methods/techniques and conference reports; our existing monthly column (PQ Corner) that discusses the application of various PQ technologies; and power quality products section.

• Construction Watch — A one-page department focusing on the latest trends in construction.

• A series of articles devoted to Structured Wiring for the Home.

• What's Wrong Here? — An interactive Code item designed to challenge your knowledge of the NEC.

In addition to these regularly scheduled items, you'll have several special reports to look forward to in 2003 like the Top 40 Electrical Design Firms; Top 50 Electrical Contractors; Profiles of the 10 Biggest Construction Projects in the U.S.; ElectroForecast 2004; and Markets to Watch in 2004. You'll also notice some changes to the look of the magazine in the coming months as we redesign for the new year.

So for those of you who are long-time EC&M readers, get ready to have greater access to even more of the latest news and technology updates you've come to expect from the premiere publication in the electrical industry. And for those of you getting EC&M for the first time, let me be the first to welcome you — we hope we find a prominent spot on your must-read list of trade journals every month.

Drop me an e-mail at meby@primediabusiness.com and let me know what you think about the new EC&M.

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© 2012 Penton Business Media, Inc.

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