E-Postcards

Franchise: EC&M and EW
Product Name: E-Postcard
Program Description: 1x Advertorial Email blast to subscribers that have opted to receive 3rd party messages.
Sponsor Deliverables:

Formats currently accepted: GIF, Animated GIF, JPEG, HTML (not accepting rich media at this time)

  • Dimension and file size: 600 (width) x 400 (height) for each side of the ePostcard: 50K limit
  • E-mail suppression file

Design Recommendations

  • We have found that by offering an incentive that your response improves
  • Typically, the more links you have, the better response.
  • link to a unique landing page that goes into more detail.
  • Try not to have the ePostcard be one big graphical image. Some email applications block graphics and if you do not have any text elements in your ePostcard, the recipient may not be able to see anything.
  • The allure of the ePostcard is that has a front and a back, just like a real postcard. However, if you would like to link directly link from the front of the ePostcard to your Website to reduce the number of clicks to get at information, please feel free to do so.
   
Lead Time: 5 business days prior to launch date
   
Production Contact

Joelle pyle, joelle.pyle@penton.com 312-840-8468

 

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