Rockwell Automation, Inc., announced a strategic alliance with Weidmüller Holding AG. The multi-dimensional alliance consists of a master brand label agreement, a technology/design exchange, joint product development, and the acquisition of Weidmüller’s North American sales assets. As a result of this acquisition, Rockwell Automation will assume responsibility for Weidmüller’s sales operations in North America, which includes about 170 employees operating in Richmond, Va., Markham, Ontario, and Puebla, Mexico.