Contrary to popular belief, households that have had broadband service since its inception are less likely to be receptive to advances in the technology than the next wave of broadband households who have yet to subscribe to broadband services, according to a report soon to be released by Parks Associates, Dallas.
The report, “Bundled Services & Residential Gateways,” is based on a survey conducted by Parks Associates in July 2001 of 2,500 households. It suggests that consumers likely to upgrade to broadband service in the next twelve months are more interested in advanced services such as video-on-demand and audio networking when compared to current broadband subscribers.
“These findings are what most network operators and application service providers assume about consumer demand for broadband-enabled services,” says Michael Greeson, senior analyst for Parks Associates and author of the report. “This is extraordinarily good news for broadband service providers who are depending on these new services to grow revenue and now can seize an opportunity to sell them as an optional package with standard broadband services.”
