Rosslyn, Va.-based National Electrical Manufacturers Association (NEMA) has announced the expansion of its enLIGHTen America (eA) campaign to include a blog and a Twitter page. The expansion marks the most recent step in an initiative dedicated to building awareness of the value of lighting retrofits using the latest technology.

Since 2008, eA has been informing commercial building managers that lighting upgrades are not only a great source of money and energy savings, but also provide a great return on investment and increase overall asset value.

In its first year, eA reached more than a million people in real estate and building management markets. It accomplished this by presenting at industry trade shows, publishing feature articles, and distributing press releases. While these venues have defined the campaign in the past, eA is embracing new opportunities presented through social media.

Members of the eA task force provided information on the Commercial Building Tax Deduction Program (CBTD) to a standing-room-only audience at The Every Building Show, sponsored by Building Owners and Managers Association International, Long Beach, Calif. The presentation highlighted information on payback and annual return on investment opportunities — giving attendees the information necessary to take advantage of the CBTD.

According to Keith Ward, CEO of Luminus Devices and eA chairperson, in order for owners to understand the overall benefits of eA, “They need to understand what their systems provide today, what new lighting systems will provide tomorrow, and what the energy savings and environmental benefits would be in the future. Building this understanding has never been easier thanks to NEMA’s embrace of social media.”