A.O. Smith Electrical Products Company, Tipp City, Ohio, Siemens Energy & Automation, Alpharetta, Ga., and TECO-Westinghouse Motor Co., Round Rock, Texas, recently because sponsors of the Motor Decisions Matter (MDM) campaign, a national effort promoting NEMA Premium motors and motor management. MDM campaign sponsors include motor manufacturers and service centers, trade associations, electric utilities, and government agencies.

Through MDM, these sponsors are working together to promote the benefits of motor planning. MDM sponsors also provide tools that enable commercial and industrial customers to develop a motor plan, with the assistance of their local distributor/repair center or utility representative.

The campaign is coordinated by the Consortium for Energy Efficiency (CEE), a national nonprofit organization that promotes energy-efficient products and services.