Program offers builders marketing strategy for residential products

Little Neck, N.Y.,-based Leviton Manufacturing Co. recently launched the “Build on the Possibilities” program to help homebuilders market and sell the company’s residential products and systems to homebuyers. The program includes various “packages” that builders can offer their homebuyer customers.

In addition, the program provides brochures and literature, as well as merchandising aids such as displays, easels, and wall talkers, that explain each of the product offerings.