Graybar, St. Louis, recently unveiled a new logo and brand strategy that reflects an increased focus on offering supply chains logistics and service solutions for its customers.

“Our new brand strategy better reflects our business today,” says Robert Reynolds Jr., Graybar chairman, president, and CEO. “We have evolved into a supply chain powerhouse offering a wide range of services that lower costs and allow customers to focus on their core businesses.”

Key improvements include an enterprise resource planning (ERP) program with IBM, SAP, and Deloitte Consulting to help customers, suppliers, and employees better manage inventory, orders, and collections, while reducing costs throughout the supply chain.