Contractors shouldn’t be surprised when they start seeing bright yellow labels on cartons at job sites. The uniquely coded labels, as many as eight million of them this year alone, are part of Contractor Rewards, an industry-wide loyalty program title-sponsored by GE that offers electricians, trade contractors, builders, and remodelers points for purchasing sponsor items, including specified GE products."By title-sponsoring Contractor Rewards, it provides us an opportunity to enhance our connection with contractors serving the residential market segment, " says Kate Johnston, marketing manager, GE Electrical Distribution. "We expect the program will also help our authorized distributors and retailers to obtain new customers by generating demand for GE products and also boost business from existing customers by cross-selling other products that they have in stock. "

Participants of the free program can enroll online at www.contractorrewards.com or by calling the Contractor Rewards service team at 1-877-286-7064, from 8 a.m. to 4:30 p.m. CST, Monday through Friday.

The program offers points for specified sponsor products, including GE load centers and GE emergency power transfer switches. Participants deposit points by peeling off the yellow label on the carton and entering its code online.

Points the contractor obtains from all sponsors will accumulate in a single account. The contractor can then use these points to shop online for any of over 17,000 personal and business rewards, which include everything from electronics to laptops to contractor-grade tools.

Every two weeks the contractor will receive an ExtraPoints eNewsletter containing information about the program, updates on sponsors, and products in the program, as well as special promotions.

Contractor Rewards is open to trade contractors, including electricians, builders, and remodelers. The program is currently limited to the U.S. and U.S. territories.