Company will promote the use of the ETL mark

The ETL Semko division of Intertek recently launched a campaign to make manufacturers aware of the use of the ETL Mark as an alternative to the UL Mark. With a series of ads and a new Web site, www.ETL.com, ETL is using the campaign to counter what it considers are outdated perceptions.

Gregg Tiemann, president of Intertek ETL SEMKO, Americas, says the campaign is about industry awareness. “There are a number of certification mark alternatives,” Tiemann says. “In the case of the ETL Listed Mark, it’s preferred by manufacturers seeking fast testing turnaround throughout 30 labs worldwide.”