Cooper launches two Web sites for a new product

Aug. 24, 2004
One site aimed at the trades, the other geared toward consumers

One site aimed at the trades, the other geared toward consumers

Cooper Wiring Devices recently launched two Web sites to supports its Aspire design system of contemporary-styled wiring devices. One site introduces the line to the trades, and the other is for consumers.

The trade site, marketing.cooperwiringdevices.com/aspire/, provides a link to the catalog of 45 electrical devices that make up the line. It also gives a link to the product line’s upgrade program, in which the company will give qualified professionals a free upgrade product sample display for a model home or consumer pamphlets.

The consumer site, consumer.cooperwiringdevices.com/aspire/, features photos that show the products individually and in room installations, as well as a link to the product catalog and product descriptions.

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