Lexington, Ky.-based Big Ass Fan Co. recently unmasked its updated and upgraded Web site to jump-start the summer season. Big Ass Fans’ new Web site features a more intuitive structure, providing users with easier navigation and interactive applications.

Charles Anderson, digital media designer at Big Ass Fans, thinks the Web site will increase more open and honest dialogue with the online world. “The new format of the Web site provides a useful channel for visitors to not only learn more about the company’s products and services, but also its way of life,” Anderson says.