The “Sopranos” may not be the only reason to sign up for cable anymore. According to a new study by independent research group ABI, bundled services offered by cable companies that include video on demand (VOD), cable telephony, and high-speed Internet will help increase set top penetration as well as reduce churn rate. The study reports that the market is being driven by cable operators’ desire to offer more services to subscribers and to improve the quality and reliability of cable television delivery.

“US Cable Television Infrastructure: CATV Equipment Markets and System Trends” identifies the subscribers for various service such as high-speed Internet, cable telephony, and video on demand. As more cable providers merge and competition for subscriber dollars increases, companies are looking for more and different ways to attract new customers. Chief among those is providing more broadband services.

The report also offers information on the total equipment market revenue and shipments, including headend equipment, coaxial and fiber cables, and optical RF electronics.