Expanding Our Reach

Oct. 1, 2002
Starting with this issue, EC&M just got bigger a lot bigger! The magazine now reaches 145,000 electrical professionals every month. That's a 45% increase in our readership base. What does this mean to you? If you're an existing EC&M reader, you'll be pleased to learn that the circulation increase will allow us to expand our editorial coverage into new markets. For our new readers, I'd like to welcome

Starting with this issue, EC&M just got bigger — a lot bigger! The magazine now reaches 145,000 electrical professionals every month. That's a 45% increase in our readership base. What does this mean to you? If you're an existing EC&M reader, you'll be pleased to learn that the circulation increase will allow us to expand our editorial coverage into new markets. For our new readers, I'd like to welcome you to our magazine. I'm confident our editorial team will serve you well.

So what's behind this change? After careful consideration, our publisher and executive management team determined that by combining the strengths of EC&M and CEE News, we could better serve the needs of our readers and advertisers through a single publication. Therefore, CEE News will cease publication (as of the September 2002 issue), and EC&M will absorb 50% of its circulation into our new subscriber base. Starting with this issue, EC&M will reach 85,000 subscribers in electrical contractor firms, 35,000 in industrial plants and commercial/institutional facilities, and 25,000 consulting electrical engineers.

As we finish this year, the “new” EC&M will expand its coverage to include the residential and light commercial construction and low-voltage design, installation, and maintenance markets. These changes will allow us to broaden our reach and build upon our roots in the industrial design, construction and maintenance markets. Here's a rundown of the new items we'll add to our already powerful lineup.

  • Market Watch — A one-page department focusing on the latest trends in the electrical market.

  • Product of the Month — An expanded product review on one item that the EC&M editorial team deems a “must see.”

  • Power Quality Advisor — A special section devoted specifically to power quality, including a new one-page department (Ask the Experts) devoted to providing answers to your power quality questions; a monthly column (Inside PQ) focused on standards updates, head-to-head test results, investigative methods/techniques and conference reports; our existing monthly column (PQ Corner) that discusses the application of various PQ technologies; and power quality products section.

  • Construction Watch — A one-page department focusing on the latest trends in construction.

  • A series of articles devoted to Structured Wiring for the Home.

  • What's Wrong Here? — An interactive Code item designed to challenge your knowledge of the NEC.

In addition to these regularly scheduled items, you'll have several special reports to look forward to in 2003 like the Top 40 Electrical Design Firms; Top 50 Electrical Contractors; Profiles of the 10 Biggest Construction Projects in the U.S.; ElectroForecast 2004; and Markets to Watch in 2004. You'll also notice some changes to the look of the magazine in the coming months as we redesign for the new year.

So for those of you who are long-time EC&M readers, get ready to have greater access to even more of the latest news and technology updates you've come to expect from the premiere publication in the electrical industry. And for those of you getting EC&M for the first time, let me be the first to welcome you — we hope we find a prominent spot on your must-read list of trade journals every month.

Drop me an e-mail at [email protected] and let me know what you think about the new EC&M.

About the Author

Michael Eby

Mike received a B.S. degree in electrical engineering in 1986 and an M.S. degree in engineering management in 1994 from the University of South Florida. He is currently a member of the National Fire Protection Association (NFPA), Institute of Electrical and Electronics Engineers (IEEE), Association of Energy Engineers (AEE), and American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE).

Prior to joining EC&M as Editor-in-Chief in September 1999, Mike served as the Executive Editor of Transmission & Distribution World magazine for five years. He currently serves as the Senior Director of Content - Buildings Group in the Infrastructure & Intelligence Division at Informa. Before joining Informa, Mike held various engineering titles within the Substation and Transmission Engineering Groups at Florida Power & Light Co., Juno Beach, FL.

Mike was awarded the Southeastern Electric Exchange (SEE) Excellence in Engineering Award in 1993 and has received numerous regional and national editorial awards for his reporting and writing work in the electrical market.

Voice your opinion!

To join the conversation, and become an exclusive member of EC&M, create an account today!

Sponsored Recommendations

Electrical Conduit Comparison Chart

CHAMPION FIBERGLASS electrical conduit is a lightweight, durable option that provides lasting savings when compared to other materials. Compare electrical conduit types including...

Don't Let Burn-Through Threaten Another Data Center or Utility Project

Get the No Burn-Through Elbow eGuide to learn many reasons why Champion Fiberglass elbows will enhance your data center and utility projects today.

Considerations for Direct Burial Conduit

Installation type plays a key role in the type of conduit selected for electrical systems in industrial construction projects. Above ground, below ground, direct buried, encased...

How to Calculate Labor Costs

Most important to accurately estimating labor costs is knowing the approximate hours required for project completion. Learn how to calculate electrical labor cost.