Standard Electric has announced an expansion back into the Southern New Hampshire territory with a new branch opening off of I-93 in Windham. Located on Rockingham Road, this location will be the ninth walk-in service center for the organization. The store opened its doors for business on April 7 under the direction of Tom Willis as branch manager with two employees supporting his efforts. While focusing on the details of opening a new store, Willis will be responsible for generating sales and developing a presence in Windham and the surrounding areas.

An official grand opening was scheduled for local residents and customers on June 19, 2014. Participating in the event were some of the company's top electrical manufacturing partners including Philips Lighting, 3M, Eaton, Lutron and Thomas & Betts. All partners will be showcasing a variety of new product offerings in a tradeshow style format for customer education and review. Appearances were made by the New England Patriots Cheerleaders and mascot for meet and greet opportunities; WKLB-Country 102.5's on-air personality, Hank Morse, was also be in attendance playing music and raffling off concert tickets to an upcoming show.