Think about the retail market for a second. When you go out to eat or shop for clothes, do you pay attention to how things look? In a retail setting, proper appearance is key — how the menu is designed, how the waiter is dressed, or how products are displayed. If you own or run an electrical service and repair business, you can learn lessons from these retailers. The same customer that goes retail shopping is the same customer who will receive you for service at their home. These ...

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