I’ve been in this business long enough, you begin to see trends, or (in this case) phrases that continue to pop up throughout the years. Some are positive like “we finish strong,” or “all it takes is one call,” but there are negative phrases that can begin a downward spiral in your business. I like to call these the “forbidden phrases.” As leaders of our businesses, we need to be able to identify these phrases quickly so that we can eliminate them ...

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