Investigation conducted exclusively for EC&M.
Brand preference research measures the relative advantage one brand has over others, within specific product categories. Preference takes into account all factors a customer considers when making purchase decisions, including price, product quality and customer service.
We maintain a policy whereby information contained in the Brand Preference Study cannot be reproduced in any way. Methodology conforms to accepted marketing research methods, practices and procedures. Data collected February 22, 2012 through April 30, 2012.